There is no madness to our method

Introducing UXIQ

We spent 18 months developing a pragmatic approach to assessing and measuring User Interface quality. The result is UXIQ, a user-centered methodology for defining, analyzing, and qualitatively measuring 85 critical factors and attributes of User Experience and User Interface quality.

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A Different Kind of User Experience Company

We believe in the Steve Jobs ethos that design is how it works. Rather than take an aesthetics approach to improving interface design, we apply hueristic and data-driven principles to design for results.

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Tools and Ideas for Product Teams


Data Driven Product Management

Data‑Driven User Experience Design: Why Metrics Matter

Published on June 10, 2015

Data-driven design and data-driven decisioning are the new black in Product Management, and for good reason.

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Piwik: Analytics for Data‑Driven Product Management

Published on June 1, 2015

It’s not that Google Analytics isn’t a valuable tool, it’s that its value is greatly mitigated by a bloated user-interface.

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Event Tracking

Event Tracking for Data-Driven Product Management

Published on May 23, 2015

With event tracking, we’re getting more than just a picture of where and when users click.

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