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A Different Kind of User Experience Company

We believe in the Steve Jobs ethos that design is how it works. Rather than take an aesthetics approach to improving interface design, we apply hueristic and data-driven principles to design for results.

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It's baseball season.
Empower your product team to hit a home run.

Tools and Ideas for Product Teams

 

Data Driven Product Management

Data‑Driven User Experience Design: Why Metrics Matter

Published on June 10, 2015

Data-driven design and data-driven decisioning are the new black in Product Management, and for good reason.

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Piwik

Piwik: Analytics for Data‑Driven Product Management

Published on June 1, 2015

It’s not that Google Analytics isn’t a valuable tool, it’s that its value is greatly mitigated by a bloated user-interface.

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Event Tracking

Event Tracking for Data-Driven Product Management

Published on May 23, 2015

With event tracking, we’re getting more than just a picture of where and when users click.

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